Simon Says - Brand identity refresh

Honour the past. Shape the future. To mark 25 years of supporting bereaved children and young people, Simon Says wanted to refresh its identity while keeping the familiarity and warmth of the original brand. The challenge was to create something that felt modern, confident and compassionate, while helping the charity strengthen its corporate partnerships and raise its profile.

The solution A brand refresh with heart. We carefully evolved the existing identity rather than starting again. The familiar colours and balloon stripes were retained, alongside a new balloon-heart symbol representing reflection and compassion. A new corporate colourway in blue and silver grey gives the brand a more professional presence for partnerships and sponsorship, while flexible logo variations ensure the identity works across digital, print, merchandise and large-scale applications. To celebrate 25 years, we also created anniversary branding and helped bring the new identity to life on a much bigger stage. The Spinnaker Tower was illuminated in Simon Says blue.

A refreshed identity that respects 25 years of heritage while creating a confident platform for the next chapter. From everyday communications to corporate partnerships and a landmark anniversary celebration, the new identity gives Simon Says greater consistency, flexibility and visibility. 25 years celebrated. A new chapter begins.