5,400% increased Engagement in first month
The challenge
A new identity. A new game plan. Following the new Maratax identity, the focus was on building local awareness around Rob and his 20+ years as a qualified accountant and tax adviser, with a laser focus on Frimley Green, Camberley and Farnborough. And with Rob's background as a local football referee, we had the perfect opportunity to change the way people see accountancy.
The solution
Just Ask Rob. A playful campaign connecting football, tax and Rob's personality. From offside to offsetting your tax. From penalties to tax penalties. From knowing the rules to knowing your allowances. A more approachable, relatable and memorable way to talk about tax, with a strong local focus.
The result
A distinctive campaign platform designed to build local awareness, keep Maratax top of mind and put Rob's personality at the heart of the brand. We love how open-minded Maratax are about exploring new territory in a saturated market. We're going on a journey together, and this is just the start. Stay tuned for the upcoming campaigns.
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